Position Description

e-Commerce Design Specialist
Location *Corporate HQ (Salem, NH)
Function e-Commerce
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e-Commerce Design Specialist

Stand with ECCO!

 

The e-Commerce Design Specialist will lead the content creation, maintenance, and front-end design for a dynamic, high-growth B2C e-Commerce website and mobile app. Focusing on online campaigns, email marketing and various digital assets that support the brand’s premium online presence in the US market. Responsible for optimizing site content with SEO to increase site visitors, revenue, and online brand engagement.

 

As our e-Commerce Design Specialist, your responsibilities will include:

  • Responsible for content development to support US initiatives from conception to delivery and maintenance for e-Commerce site, app, emails, digital banners and other projects as needed. Work within the brand standards to maintain a premium brand experience.
  • Collaborate with e-Commerce team to identify content needs, creating content based on merchandising strategy, collection stories, seasonal campaigns and monthly promotions, with the expectation of a dynamic and changing e-Commerce environment in order to react to the marketplace and to ensure sales goals are met.
  • Utilize best-in-class digital platforms based on the composable architecture.
  • Adhere to Accessibility WCAG 2.0 requirements to ensure compliance on all content created. Ensure other legal copy and requirements.
  • Work with the e-Commerce Specialist to create and align content schedules and strategy for homepage, category landing pages, emails and market relevant trending pages throughout the season.
  • Partner with the Senior Growth & Retention Specialist for CRM activities, focused on email creative development and optimizing the channel strategy to increase subscriber acquisition and retention with support from Global digital partners.
  • Create marketing emails from concepting, design, testing and scheduling based on monthly calendar.  Utilize available templates, while utilizing HTML coding skills to make necessary modifications.
  • Implement strategy to build database of subscribers, identifying customer segments, customer lifetime value and “at risk” customers.
  • Develop audiences, leveraging cross-platform and building target groups to optimize investments and reduce customer fatigue.
  • In depth planning, ensuring alignment across retail events, online activations and store calendar.
  • Working towards constant improvement, implement A/B tests to help tailor communications and increase engagement/conversion.
  • Adhere to ECCO brand standards across all online properties and ensure a consistent look based on brand and style guidelines.
  • Continually monitor site to ensure completeness and accuracy of all content in staging and production site environments, including quality assurance testing for new site features.
  • Remain current with emerging digital technologies in order to put forth content that is industry leading in all platforms.
  • Designing with a mobile-first philosophy for all channels, focus on initiatives and A/B tests to increase consumer engagement and conversion on this important device. 
  • Collaborate with the e-Commerce team on ways to leverage Artificial Intelligence (AI) through site creative and targeted email campaigns, ensuring contextually relevant content.
  • Contribute to the overall creative process and production process to establish best-practices and content standards.
  • Strong expertise in SEO best-practices with a focus on SEO optimized content.
  • Ability to design micro-sites, editorial or blogs should the need arise (mock-ups and light programming).
  • Creative and on-brand copywriting for online campaigns.
  • Collaborate and share content results with e-commerce markets and global digital team to identify and leverage key findings to improve the shopper journey and seasonal campaign packages. 

Other duties and/or special projects as assigned.

 

Note: This job description does not exclude responsibilities not specifically stated that may become apparent during the execution of the duties of the position.

 

 

If you have…  

  • High school diploma or GED equivalent.
  • Bachelor’s Degree in communications, design and/or interactive media – or equivalent work experience.
  • 2+ years of interactive/e-Commerce content experience.
  • Proficient in Adobe Photoshop, Adobe XD, Sketch, HTML, CSS and Microsoft Office is preferred.
  • Experience working in a busy e-Commerce department on the client / agency-side.
  • Experience working with content management system and e-Commerce platform tools is preferred.
  • Experience working with email marketing platform is preferred.
  • Experience working in apparel, footwear and/or premium brand is a plus.
  • Superior spelling, grammar and attention to detail to produce error-free content is required.
  • Must be organized and self-driven to maintain high productivity.
  • Ability to manage multiple projects in a fast-paced, deadline driven growing e-Commerce department. 
  • Must be creative and passionate.
  • Must be dynamic, self-motivated and comfortable in a changing and demanding website content position.
  • Must have the ambition and desire to continuously learn and the enthusiasm to bring new ideas/concepts, formats and approaches forward to maintain freshness and an innovative edge.
  • Ability to work independently and handle multiple projects on tight deadlines.
  • Exceptional communication and organization skills.
  • Ability to read, write and speak English at a proficient level.
  • Ability to travel up to 10%, both domestic and/or international.

 

…we want to hear from you!

 

Imagining yourself at ECCO?

Review this position and other US jobs at www.eccousacareers.com

For international opportunities, please click here to access our global career site

 

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.

 

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter.

 

Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.

  

EEO Statement

ECCO prohibits harassment and discrimination in employment on the basis of actual or perceived race, color, religion, religious creed, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity and gender expression (including transgender status), national origin, ancestry, sexual orientation, marital status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, age, military and/or veteran status, or any other characteristic protected by federal, state, or local law.

ECCO also recognizes and supports the obligation to reasonably accommodate employees to allow them to perform the essential functions of their jobs. Accordingly, ECCO will endeavor to make a reasonable accommodation to applicants and employees who have requested an accommodation or for who ECCO has notice may require such an accommodation, without regard to any protected classifications, related to an individual’s: (i) physical or mental disability; (ii) sincerely held religious beliefs and practices; (iii) needs as a victim of domestic violence, sex offenses or stalking; (iv) needs related to pregnancy, childbirth or related medical conditions; and/or (v) any other reason required by applicable law, unless the accommodation would impose an undue hardship on the operation of our business. Any individual who would like to request an accommodation should contact Human Resources at 603-537-7300.

Applicants or employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources. ECCO will not allow any form of retaliation against applicants or employees who raise issues of perceived harassment or discrimination in good faith.

ECCO is happy to provide information related to your rights under Federal employment regulations. Please refer to the following link: https://mandatoryview.com/?LicenceId=b80202c8-9ea9-430f-80bc-bcfa53648e0a&ProductType=OnlineApplicant&SubType=PG

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