Zimmerman Associates, Inc is seeking a Website Content Manager and Digital Marketing Specialist to lead strategy, development, and day-to-day management of the National Institute of Corrections digital presence. The role combines Drupal-based content management and development with data-driven digital marketing to ensure resources reach and engage correction professionals nationwide.

The position is responsible for maintaining a high-quality, accessible and user-focused web experience while driving awareness and usage of training and information resources, and is part of a team with two additional web developers and a web content manager who report to the Lead Web Developer and Project Program Manager.

Key Responsibilities

Drupal Content Management and Development

• Manage daily website content updates using Drupal
• Collaborate with developers to implement theming and configuration changes
• Ensure site stability, functionality, and adherence to best practices

Digital Marketing and Engagement

• Develop and execute digital marketing strategies to promote NIC training and information resources
• Apply SEO best practices to increase visibility and discoverability of content

Analytics and Performance Optimization

• Monitor website performance using tools such as Google Analytics and SiteImprove
• Use data insights to refine content strategy and improve user experience

Content Strategy

• Develop and maintain editorial calendars and content processes
• Ensure consistency in tone, branding, and messaging across the website

Required Qualifications

• 1–3 years of experience in digital marketing, communications, website content management, or a related field (internships and academic experience welcome).
• Strong writing, editing, and proofreading skills with attention to detail.
• Familiarity with email marketing platforms (GovDelivery, Mailchimp, Constant Contact, or similar).
• Experience using Drupal or another enterprise CMS for content updates (Drupal experience preferred).
• Ability to work independently, take initiative, and manage multiple tasks.
• Interest in public sector communications and mission-driven work.
• Basic programming skills, good grasp on HTML and CSS syntax and structure.

Preferred Qualifications

• Understanding of accessibility standards (Section 508) or willingness to learn.
• Basic analytics skills (Google Analytics, GovDelivery Email Reports, email metrics, social media insights).
• Experience supporting government clients or working in regulated environments.
• Moderate programming skills with HTML, CSS, JavaScript

• Experience using Linux Command-Line commands

   

Equal Opportunity Employer

ZAI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other legally protected status.

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