Marketing Manager, NGS

Location: San Jose, CA
Req ID: 22-MGI-025


Job Title: Marketing Manager, NGS

Reports to: Senior Manager, Product Management 

Department: MGIA Product Management

Location: San Jose, California 



MGI Tech Co., Ltd., one of the subsidiaries in BGI Group, is committed to building core tools and technology to lead life science through intelligent innovation. MGI focuses on R&D, production and sales of DNA sequencing instruments, advanced robotic sample preparation, reagents, and related products to support life science research, agriculture, precision medicine and healthcare. MGI is a leading producer of advanced genomic sequencing technologies, and its multi-omics platforms include genetic sequencing, mass spectrometry, medical imaging, and laboratory automation.

Founded in 2016, MGI has more than 1000 employees, nearly half of whom are R&D personnel. MGI operates in over 26 countries and regions and has established multiple research and production bases around the world. Through its innovative technology, MGI has the ambitious vision to enable effective and affordable healthcare solutions for all.



The Marketing Manager will be responsible for developing and executing marketing and product launch campaigns that drive MGI brand awareness and sales revenue in the Americas. This role involves working with cross-functional teams in HQ and America so great leadership and communication skills plus the knowledge of the NGS market will be essential to excel in this position.



  • Possess a strong understanding of customer needs within the next-generation sequencing market segment, through direct customer contact and primary and secondary research.
  • Work with cross-functional groups- Product Management, Product Development, and Sales teams — to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages specific to the next-generation sequencing market segment.
  • Convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.
  • Collaborate with creative designers, public relations team.
  • Monitor the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met and that campaigns demonstrate a positive return on investment.
  • Develop engaging content including videos, webinars, application notes, and technical articles to establish thought leadership.
  • Develop sales tools and marketing collaterals to support the sales team.
  • Manage PR/trade shows/conferences to increase MGI brand awareness and lead generation.
  • Responsible for campaign metrics and dashboards to measure the efficiency of marketing activities.



  • Minimum of Bachelor’s degree in life sciences or a related field (MBA preferred).
  • 3+ years in life sciences or related industry marketing experience, with preference given to candidates with strong experience in NGS applications and workflows.
  • 5+ years of experience in commercial marketing, business development, customer management, and lead generation activities.
  • 3+ years of experience with the next-generation sequencing (NGS) market or related life sciences technology and market segments.
  • Extensive experience with defining marketing strategy and creating marketing campaigns and marketing. plans required.
  • Excellent written, presentation, communication, and collaboration skills with experience presenting to diverse scientific and business audiences.
  • Digital marketing and PR experience is required.



MGI offers its eligible employees and their dependents (including domestic partners) a comprehensive and competitive benefits package. MGI contributes to the benefits package.

  • Medical, Dental and Vision Coverage
  • Life and AD&D Insurance
  • Long-term and Short-term Disability Insurance
  • Voluntary Life and AD&D Insurance
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Domestic Partner Benefits
  • Commuter Program
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • 20 PTO days and 11 holidays per year


MGI does not accept unsolicited agency resumes. Please do not forward unsolicited agency resume to our website, employees or Human Resources

MGI will not pay fees to any third-party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of MGI and will be processed accordingly without fee.

MGI has the sole discretion to determine with whom we will enter into a contract.


MGI provides equal employment opportunity without regard to race, color, religion, sex, national origin, sexual orientation, gender identity and/or expression, age, disability, veteran or uniformed service status, or any other characteristic protected by applicable law.


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