Social Media Lead

Description

Job Announcement

Social Media Lead, MBN Digital

The Middle East Broadcasting Networks, Inc. (MBN) is seeking a Social Media Lead to manage the social media team, lead our social content strategy, and ensure best in class social media content is  published on all our social media channels at our Headquarters office in Springfield, VA.  

The Social Media Lead designs/implements social media strategy and manages all MBN's Social Media accounts. The incumbent leads a team of Social Media Producers to ensure the right content is disseminated on the right platforms, including but not limited to: video stories, special news coverage, breaking news,  and TV & Radio Programs (Interviews, Reports, Segments,...).

The Social Media Lead generates daily & weekly performance reports to provide insights to the editorial team, and generates solution drive a more organic social media traffic to increase engagement.

The incumbent identifies emerging distributing platforms and assists editorial team in developing new content execution, as well as working with other social media managers within the group to discuss and identify trends in the world of Social Media to maximize MBN's impact at large and keep up to date with the latest tools in the Social Media world

Candidates are required to have:

• At least a Bachelor's degree in Mass Communication, Journalism, or related field
• A minimum of 7 years of experience working in social media or analytics in a News organization.
• Demonstrated passion, knowledge and experience in delivering social media content.
• Excellent verbal and written Arabic and English communication skills.
• Deep knowledge of all types of online and social media analytics and insights.
• Proven success and growth experimenting with and exploring new platforms to increase a brand or publication’s social media presence.
• Expert at writing catchy yet meaningful headlines, as well as teasing tweets captions.
• Proficiency in all social media insights and the top social media tools, such as Hootsuite and Social Bakers.
• Ability to accommodate flexible work schedule to support a 24/7 news environment.

MBN is an equal opportunity employer committed to workforce diversity.

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