Sr. Marketing Consultant
Req ID 2076
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Sr. Marketing Consultant

 

Who We Are

At WSP, we are driven by inspiring future-ready pioneers to innovate. We’re looking to grow our teams with people who are ready to collaborate in building communities and expanding our skylines. To do this, we hire candidates of all backgrounds. That’s why here at WSP, inclusion, diversity, equity and belonging are core principles. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future!

This Opportunity

Join our Strategic Growth Team and be involved in client engagement, pursuits, proposals, and marketing strategies driving our growth. 

WSP USA’s Strategic Growth Team is seeking a Senior Marketing Consultant to be a key player in supporting our continued growth.  The position can be based anywhere in the Baltimore/Washington  or Maryland area.  
 
WSP offers a supportive work environment and incredible opportunities for professional growth.  The marketing team collaborates across offices, practices and business lines, engendering a close-knit group of professionals who work together to succeed.   We support WSP's continued growth across all major infrastructure markets:  Transportation, Property & Buildings, Energy, Environment, Water, Climate, Resiliency and Sustainability.  
 
While our ideal candidate will bring experience in the A/E/C or professional services industries, what we’re lookng for is someone with a collaborative, can-do attitude who has a special knack for creativity and storytelling   The right candidate will be an empathetic colleague who works to build community through positivity and who can bring home the win! 
 
The Senior Marketing Consultant works with marketing leadership and subject matter experts to execute successful proposal, pursuit and marketing activities for projects in Maryland and in the Southeast United States, nationally, and globally.  

Your Impact

CLIENTS: 

  • Supports client focus activities and client engagement teams to build client relationships and understanding of client needs, and WSP’s response and solutions to those needs  
  • Works with leadership and client engagement teams in development and maintenance of business unit pipeline, including reporting on BD KPIs.  

 
EXPERTISE:  

  • Assists with day-to-day supervision of staff, which may include performance reviews and training/ mentoring of staff. 
  • Leads complex proposals with general guidance. Collaborates with technical staff and writes/reviews/edits original content for clarity, compliance and key messages.  Works with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit  
  • Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP  
  • Organizes and facilitates pursuit strategy meetings.  
  • Facilitates Go/No-Go discussions and documentation 
  • Lead and support interview coaching and presentation development for shortlist interviews 
  • Supports debriefing activities post procurement 

 
PEOPLE & CULTURE:  

  • May conduct training and mentoring of marketing team personnel, including career planning    

OPERATIONAL EXCELLENCE:  

  • Assists in the ongoing development and refinement of QA procedures, and serves as quality control review of materials developed by teams.  
  • Oversees quality of marketing deliverables and compliance with WSP procedures 
  • Exercises responsible and ethical decision-making regarding company funds, resources and conduct and adhere to WSP’s Code of Conduct and related policies and procedures
  • Proven track record of upholding workplace safety and ability to abide by WSP’s health, safety and drug/alcohol and harassment policies 
     

Who You Are

Required Qualifications

  • Bachelor's degree in Liberal Arts, English, Marketing, Planning, or a related field.
  • 5-7 years of experience in marketing in the A/E, professional services, or related industry
  • Mentoring experience a plus 
  • Excellent verbal and written communication skills  
  • Possesses a strategic mindset and sound judgment. 
  • Ability to build trust and influence others 
  • Ability to manage and prioritize multiple projects and deadlines 
  • Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs   

Preferred Qualifications

  • Experience in A/E/C industry

 

#LI-VD1
 

Additional Requirements

  • To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Details

  • Required Education: Bachelor's Degree or Equivalent Experience
  • Minimum Years Experience: 5-7 years
  • Travel Required: N/A - No travel required
  • Job Status: Regular
  • Employee Type: Full
  • Primary Location: BALTIMORE - EAST PRATT ST
  • All locations: US-DC-Washington, US-MD-Baltimore, US-MD-Columbia, US-MD-Edgewood, US-MD-Elkridge, US-MD-Hagerstown

About WSP

WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 12,000 employees in over 200 offices across the U.S., we partner with our clients to help communities prosper. www.wsp.com


WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee’s career.
At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started?


WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.


The selected candidate must be authorized to work in the United States.

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