LAKESHORE'S MISSION:
Transform individuals to strengthen our communities through innovative and accessible learning.

Full-time Benefits Include:
Competitive health, dental, vision insurance
Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities
6.95% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options
College paid life and disability insurance | Health and dependent care Flex Spending Accounts 
Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave
Onsite wellness screenings I Relocation assistance available

Lakeshore also offers generous paid time off starting with 10 days of vacation, 9 days of sick time, 6 days of personal leave,
10 holidays, and a one-week winter break.

Additional Perks:
Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars
Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection
“Dress for your day” | Employee recognition and appreciation events
Campus closed six Fridays during summer

Benefits begin the first of the month coinciding with or following hire.
For additional information on our vast array of benefits, read through our benefits guide.

SHIFT:  Day/evening/weekend hours | Flexible based upon the needs of the College

LOCATION:  Lakeshore College – Cleveland, Wisconsin

POSITION SUMMARY: The Digital Marketing Analyst is responsible for developing consumer-insight driven data to advance the online interactive experience and increase engagement. Work closely with the team to develop and enhance website content. Measure, analyze, and report key performance indicators across all digital properties. Garner insights from analytics, set-up integrated digital recruitment campaigns, analyze metrics, and provide/implement actionable insights. Provide an exceptional customer service experience to both internal and external customers throughout every interaction.

REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

ESSENTIAL JOB FUNCTIONS (Other duties may be assigned):

(65%) Website Developer

• Maintain website standards for design, navigation, browser compatibility and accessibility, and ensure the website is secure, backed up, and performing optimally according to industry standards.
• Develop interactive front-end web applications and other interactive functionality (e.g. web forms) as needed.
• Work seamlessly across multiple cloud environments, deploying code between Development, Staging, and Production environments.
• Responsible for ensuring the CMS software and its contributed modules are consistently kept up to date.
• Troubleshoot technical issues, manage special projects, and oversee annual website content review.
• Troubleshoots problems with web pages and applications that run in conjunction with web pages. Performs routine software tests to verify that applications are operational.
• Develop tagging implementation guidelines and best practices.
• Manage, implement and track ongoing website content changes.
• Collaborate with marketing team and key stakeholders on website components for key business initiatives.
• Own technical SEO strategy and implement SEO best practices. 

(30%) Analytics and Reporting 

• Develop a high-level of expertise in Google Analytics and serve as an in-house expert on Google Analytics configuration and reporting.
• Monitor and analyze Google Analytics and other data sources.
• Analyze clickstream data and segment site visitors to uncover trends in online prospective student behavior.
• Manage the creation and analysis of A/B and UX test results with the goal of continually improving the website experience, driving the growth of engaging new students, and increasing the return on investment.
• Monitor digital ad campaign performance and provide recommendations to optimize accordingly.
• Monitor outbound ConstantContact email marketing campaigns creating reports and dashboards to continually improve engagement and conversions.
• Develop reports, based on quantitative and qualitative data/feedback, illustrating the performance of digital properties and campaigns across all digital channels.    

(5%) Marketing Support

• Participate on college committees as needed and provide input to the direction of college marketing initiatives.   

EDUCATION AND EXPERIENCE:

• Associate's degree from a regionally accredited college or university in a related discipline required. Bachelor's degree preferred. 
• Two to four years of relevant occupational experience required.

CERTIFICATIONS, LICENSURE, REGISTRATION:

• Google Analytics certification preferred. 
• Google Digital Marketing & Ecommerce certificate preferred. 
• Google Data Analytics Certificate preferred.
• Google BI and Analytics with Looker preferred. 
   

KNOWLEDGE

• Knowledge of Lakeshore’s mission, vision, and strategic direction.

SKILLS

• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
• Proficient in CMS software, Drupal preferred.
• Proficient in DXP software, Acquia preferred.
• Proficient in JavaScript, HTML, CSS, Git, and Cloud Based hosting.
• Strong knowledge of web analytics tools (Google Analytics, Lookr, Google Tag Manager)
• Strong knowledge of UX principles and SEO best practices.
• Strong data-driven decision-making skills.
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills.
• Effective interpersonal skills and customer service skills.
• Strong critical thinking and problem-solving skills.

ABILITIES:

• Adapt quickly to new and changing technology.
• Perform work accurately and thoroughly, with a high level of accountability and attention to detail.
• Work independently, as part of a team and/or with minimal supervision.
• Present self in a professional, ethical and respectful manner at all times.
• Use discretion and maintain a high level of confidentiality.
• Prioritize and manage multiple projects or tasks, maintaining deadlines.
• Establish and maintain effective working relationships and relate successfully with staff, students and all stakeholders.
• Lead, inspire and motivate a team to achieve departmental and college goals.
• Flexibility to adapt to and manage through changing environments.

PHYSICAL DEMANDS/WORK ENVIRONMENT:
•    While performing the duties of this job, the employee is regularly required to sit and talk or hear.
•    The employee frequently is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. 
•    The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
•    The employee must occasionally lift and/or move up to 25 pounds. 
•    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
•    Work environment may require multi-tasking.  
•    The noise level in the work environment is usually moderate. 

This job description is designed to cover the basic functions of the job and is not considered a detailed description of every job duty that is required, other duties may be assigned as needed. Duties, responsibilities, and activities may change at any time with or without notice to ensure the successful delivery of organizational objectives. 

CONDITION(S) OF EMPLOYMENT:
•    Employment conditional on completion of a Background Information Disclosure (BID) with the results acceptable to the College.

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