Coordinator, Public Relations & Events

Location: Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)
Department: Marketing & Customer Experience
Cosmetic/Brand Line:
Work Status: Permanent Full-Time
# of openings: 1
Project #: 15209

Description

Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day. 

 As Canada’s leading luxury retailer, our purpose at Holt Renfrew is to Inspire a Life of Style and this inspiration starts with you! Together, we drive Passion, Warmth, Excellence, and Unity, to deliver extraordinary experiences and build lasting relationships with our customers and each other. 

A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development

The Coordinator, Public Relations & Events provides extraordinary customer service and liaises with key stakeholders, including media, influencers, vendors, and internal partners to drive forward the public relations and event strategies on behalf of Holt Renfrew, continues to position the company through the media as one of the world’s leading shopping and lifestyle destinations.

Specific responsibilities include (but are not limited to) the following:

Public Relations

  • In conjunction with Director and Manager, PR & Events, administers the execution of all vendor and seasonal events and public relations programs
  • Develop and enhance Toronto region, national and international fashion and lifestyle press and influencer relationships to ensure proactive media programs, monitoring and assessing editorial calendars and press developments with respect to new publications, broadcast and digital programs
  • Administer and identify proactive pitch programs to raise the profile of Holt Renfrew as the leading fashion and lifestyle destination; with a focus on celebrating the in-store experience
  • Lead the allocation and delivery of analytics to support effective target-setting, payroll management and operational audits
  • Ensure effective use of Holt Renfrew PR resources, with priority attention paid to HR brand
  • Proactive outreach to press to meet strategic objectives, balanced with responding in a professional and effective manner to a high volume of daily press requests: from interview requests to product information/sourcing
  • In conjunction with Director, and Manager, PR & Events, build and execute PR and influencer programs to support marketing initiatives
  • Administer effective relations with vendor PR teams to ensure successful execution of plans
  • Work closely with the Fashion Direction office, buyers and store teams to ensure a strong grasp of ongoing merchandise developments and in-store deliveries, to effectively identify and execute proactively on long and short-term press opportunities
  • Ensure standards for press loans are followed, and continually reviewed to balance corporate standards with enhanced press coverage opportunities
  • Continually monitor press coverage and enhance press relations to increase Holt Renfrew credit, paying particular attention to improving on-page increase
  • Takes the opportunity to champion specific projects
  • Manage and administer systems to track, analyze and archive press coverage and provide quantitative and qualitative updates on progress against plans

Events

  • Support the Director and Manager of Public Relations & Events with work backs, program flow and implementation with both internal and external teams ensuring all event deliverables are met on budget and on time for key, brand focused events (Personal appearances, virtual events, high profile customer events and seasonal event programs)
  • Supporting the Director and Manager of Public Relations & Events by overseeing marketing briefs for key, brand events ensuring accuracy with timing, targeting as well as manage all approvals for programs
  • Supporting with preparation of marketing strategies for key vendor seasonal/annual business reviews including program and budget forecast, post mortems, ROI, and new strategic ideas
  • Supporting with preparation of internal and external presentations to communicate divisional marketing strategies, plans, vendor proposals and tactics as required (e.g. GM conference & vendor meeting inputs, vendor proposals)
  • Assist with annual budget planning with direct responsibility for monthly division forecasting, ongoing billing and tracking of all event expenses
  • Prioritize event implementations including critical paths, monitoring of progress, development of launch materials, communication and results tracking
  • Effectively administer and deliver flawless execution of key events (Personal appearances, high profile customer events and seasonal event programs)

The ideal candidate:

  • Post-secondary degree in a related field or equivalent experience
  • Minimum four years of experience in fashion/lifestyle media or vendor relations or events Experience in integrated marketing communications an asset
  • Demonstrated leadership and influencing skills with the ability to get things done 
  • Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor as required
  • Confident and effective communication (written & verbal) and interpersonal skills
  • Is adaptable and comfortable with ambiguity and change 
  • Highly service-oriented with exceptional organizational and follow up skills
  • Passionate about fashion and luxury retailing
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

The measures of success: 

  • Contribution to financial objectives
  • Individual objectives linked to the achievement of department goals
  • Feedback from internal and external clients

 





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