Director, Social Media
|Location:||Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)|
|Department:||Marketing & Customer Experience|
|# of openings:||1|
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Canada’s most iconic and leading luxury retailer, Holt Renfrew is seeking a Social Media Director, Marketing, based in Toronto. The Social Media Director will serve as a member of the Marketing Team and report into the Divisional Vice President of Marketing and Public Relations. The role aims to add a visionary social media leader and proven marketer to the company to strengthen its leadership position in the category, re-energize the brand to attract new audiences and leverage innovative and digital platforms to acquire and engage customers.
The Social Media Director takes marketing to the next level by developing and spearheading digital experiences that differentiate Holt Renfrew, while ensuring complete integration across all owned channels and consistency with the company’s overall goals. The director will lead and develop the social media team and serve as the strategic expert and thought leader in social and digital. This role will consult with creative, public relations, merchant marketing and marketing communications teams to bring campaigns to life on social media through digital content. As the strategic social media leader, you will recommend, and design Social Media & Content based on best practices and performance and give recommendations on initiatives to maximize the customer experience, revenue and customer base. Innovation is paramount to this role and you will be responsible for identifying and utilizing emerging trends, platforms and technologies. An important aspect of this role is designing the best digital brand experiences and campaign integration to drive new customers, promote traffic and boost Holt Renfrew’s brand’s image.
Specific responsibilities include (but are not limited to) the following:
The ideal candidate:
The measures of success:
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